Should Your Facebook Presence Be Part of your SEO Strategy
Should your Facebook presence be part of your SEO strategy? In short, yes! Social media platforms are all the rage nowadays because they provide an easy and mobile solution for users looking to...
View ArticleFranchise Online Marketing: Effective Email Campaigning
People unfamiliar with email marketing often wonder what all the fuss is about. Didn’t spam kill email as a marketing vehicle? And if spam didn’t kill it, what about web feeds, instant messaging and...
View ArticleFranchise Online Marketing: The Pros and Cons of Using Call Tracking Numbers
The use of call tracking numbers in your Franchise Online Marketing ads is very useful because it is a great way to track incoming ad generated leads for your franchisees. Search Engines like Google...
View ArticleFranchise Online Marketing Outlook for 2012: Creating an Adaptive Marketing...
Reflecting back is more than just remembering where you wanted to be. It’s an eye opener about how dramatically the sands shifted under your feet in 2011 and a clear sign 2012 will be no different. For...
View ArticleGoogle’s answer to the Facebook ‘Like” box: Google + Badges
Google+ Badges for brand pages, is a widget that lets Franchise brands promote their presence on Google’s social network. Google+ Badges are similar in form and function to Facebook‘s Like Box social...
View ArticleIFA 2012 is on it’s way!
ElementsLocal is unveiling BrandLocal at IFA. It’s exciting, it’s direct and to the point. It is designed to escalate LEADS at the local level as well as establishing your National Franchise Brand as...
View ArticlePinterest drives more traffic than Google+, LinkedIn, MySpace YouTube, and...
Pinterest is a new(er) social media site that could very well help you get the desired “local” exposure as well as engagement for your franchise. Read on to see how companies likeLands’ End to Facebook...
View ArticleConsistent Branding is key to your Franchise Online Image
Your franchise online marketing program needs to be built on a foundation of brand consistency Nationally AND Locally Many franchises struggle with this issue as there is cross contamination of...
View Article
